“The Reputation Game: The art of changing how people see you.”
Held on Tuesday, November 28, 2017
David Waller (FTI)
Rupert Younger (Oxford)
Anthony Fitzsimmons (Reputability LLP)
Peter Montagnon (Institute of Business Ethics)
“Sticks and stones may break my bones, but…” Well, that is what I always been inclined to believe – but it really isn’t true. It is not just BP and VW who have seen the real cost of a trashed reputation; there are (or were) plenty of financial institutions that have seen their share price tank and/or their independence ended as a result of mis-selling scandals, rogue traders or just a few wrong words at the wrong time from a harassed CEO.
These are the issues that are raised in an important new book by two City veterans:
- David Waller was a prominent journalist at the Financial Times (latterly deputy head of Lex), before going straight – most recently at AFME and, since 2016, as a senior MD at FTI Consulting here in London.
- Rupert Younger is director of the Oxford University Centre for Corporate Reputation, and co-founder and global managing partner of the Finsbury Group.
“The Reputation Game” makes the case that – in a “post-truth” world – reputations are even more important than in the past, and that companies and individuals must (and can) engage with their reputations even though the environment in which they are operating is changing faster and less predictable than ever.
Easier said than done – which is why I am also delighted that two other vastly experienced specialists in the field have agreed to kick off the discussion:
- Anthony Fitzsimmons is chairman of Reputability LLP, which helps organisations reduce and manage reputational risks. He is a major-league blogger on the subject, as well as the co-author of another important book on the subject, “Rethinking Reputation Risk”.
- Peter Montagnon is another alumnus of the FT, where he spent twenty years before becoming director of investment affairs at the ABI and, latterly, senior investment advisor at the FRC. He is currently associate director at the IBE and a visiting professor at Cass. He is also a past chairman of the International Corporate Governance Network.
A reputation is a terrible thing to lose – and all four of our speakers have thought long and hard about the implications. If you (or a colleague) would like to join us, and perhaps share your own thoughts, please let us know by calling 0207 621 1056 or emailing email@example.com. As usual, wine and sandwiches will be provided.